Merci Florist and its affiliated companies (“we”, “us”, or “our”) are committed to protecting your privacy and personal data. This Privacy Policy outlines how we collect, use, and safeguard your personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong, and where applicable, the General Data Protection Regulation (GDPR).
1. What Personal Data We Collect
We may collect the following types of personal data:
- Identity information (e.g., name, email address, phone number)
- Login credentials and social media profile data (if applicable)
- Transaction and order history
- Browsing behavior and preferences on our website
- Location and device information (e.g., IP address, operating system)
2. How We Collect Your Data
Your data may be collected through the following means:
- When you browse or register on our website
- When you make a purchase or interact with our customer service
- When you use social login or engage with our social media features
- Via cookies and analytical tools that track site usage
3. How We Use Your Personal Data
We use your personal data for the following purposes:
- To process orders and provide services to you
- To respond to your inquiries and offer support
- To send you marketing communications (only with your consent)
- To analyze site traffic and shopping behavior for service improvement
- To comply with legal obligations or respond to lawful requests
4. Marketing Communications
We may use your contact details to send promotional materials about our products, services, or partner offers. We will only do so with your prior consent or indication of no objection.
You may opt out at any time by contacting us at info@merciflorist.com.
5. Disclosure of Your Data
We may disclose your personal data to:
- Our group companies and affiliates
- Trusted third-party service providers (e.g., logistics, IT, marketing)
- Legal authorities where required by law or regulation
- Potential buyers in the event of a business sale or restructuring
6. Cross-Border Data Transfers
We may transfer your personal data to jurisdictions outside Hong Kong for processing and storage. We will ensure that your data is adequately protected according to applicable standards.
7. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Upon request or account deletion, we will erase your data where practicable.
8. Cookies & Tracking
Our site uses cookies to personalize your experience and remember preferences. You may disable cookies via your browser settings, but some features may become unavailable.
9. Your Rights
You have the right to:
- Access and correct your personal data
- Withdraw your consent at any time
- Request deletion of your data (where applicable)
- Opt out of marketing communications
To exercise your rights, please email us at info@merciflorist.com.
10. Children’s Privacy
Our services are not intended for individuals under 18. We do not knowingly collect personal data from minors.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their content or privacy practices. Please review their policies separately.
12. Policy Updates
This Privacy Policy may be updated from time to time. Please check this page periodically. Your continued use of our website indicates acceptance of any changes.
13. Contact Us
If you have any questions or requests regarding this policy, please contact us at:
Email: info@merciflorist.com
In case of discrepancies between the English and Chinese versions of this policy, the English version shall prevail.
